With the help of Ogilvy Montreal, McGill University has just launched a bold, splashy advertising campaign to publicize Campaign McGill, their multi-million dollar fundraising drive. The main purpose of the Six-Word Campaign is to highlight the achievements of some of their outstanding professors and students. But the fun part is that it also gives you a chance to try your hand at a literary form that celebrates extremes of brevity.
Allegedly, Ernest Hemingway wrote “For sale: baby shoes, never worn” – and called it a six-word novel. Go to www.mcgill.ca/6words, read about some of McGill’s brightest lights, then see if you find six words that tell your story.

Nessun commento:
Posta un commento